Iphone在中國市場的營銷調研 Marketing research on Iphone in the Chinese market[復制]

請你依次回答這些問題，在每個問題后選擇是或否。這些問題要求你按自己的實際情況回答，不要去猜測怎樣才是正確的回答。每個答案沒有正確與錯誤之分，這里沒有對你不利的題目。此問卷僅用作學術研究使用，無任何商用目的。請盡快回答，不要在每道題目上太多思索?；卮饡r不要考慮應該怎樣，只回答你真實情況是怎樣的。Marketing research on iPhone in the Chinese market.
Instructions: Please answer these questions in turn, choosing yes or no after each question. These questions require you to answer according to your current situation, and do not guess what is the correct answer. There is no right or wrong answer for each answer, and there are no questions for you here. This questionnaire is for academic purposes only and has no commercial purpose. Please reply as soon as possible, and don't think too much about each question. Don't think about what to do when answering, just answer what your real situation is.
1. 您的性別是 ？
What's your gender？
2. 您的年齡群體是
What's your age group?
3. 您的年收入是？
What is your annual income?
4. 您現(xiàn)在在用什么品牌的手機？
What brand your Phone is now?
5. 您現(xiàn)在在用蘋果什么系列的手機？
What series of Apple mobile phones are you currently using?
6. 蘋果公司最近全線產品價格下降，蘋果16的產品甚至最低已跌至4599元，若您有更換手機的想法，您會選擇蘋果手機嗎？
The prices of all products of Apple Company have currently dropped.The price of the Iphone16 model has even dropped to as low as 4,599 yuan. If you have the intention of replacing your phone, would you choose an Apple phone?
7. 您覺得蘋果產品的定價是否合理？（1－10從不滿意到非常滿意）
Do you think the pricing of Apple products is reasonable?（1－10From dissatisfaction to complete satisfaction ）
8. 多大程度上愿意為蘋果的設計/功能支付更高的價格？（1－10從不滿意到非常滿意）
To what extent are you willing to pay a higher price for Apple's design/functionality?（1－10From dissatisfaction to complete satisfaction）
9. 您知道蘋果公司都有哪些產業(yè)鏈嗎？
What product line do you know about Apple?
10. 您對蘋果的產品功能創(chuàng)新滿意程度？（1－10 1為不滿意，10為非常滿意）
How satisfied are you with the innovative features of Apple's products? (1-10, 1 indicates dissatisfaction, 10 indicates extreme satisfaction)
11. 您對蘋果公司產品更新迭代的頻率滿意程度（1－10 1是不滿意，10是非常滿意）
How satisfied are you with the frequency of Apple products' updates and iterations (1-10; 1 indicates dissatisfaction, 10 indicates extreme satisfaction)?
12. 當您要購買蘋果產品時，您通常會在哪些渠道進行購買？
When you want to purchase Apple products, in which channels do you usually make the purchase?
13. 您知道蘋果公司線下商店都有哪些嗎？
Do you know what kinds of offline stores Apple has?
14. 您有看過蘋果公司的宣傳廣告嗎？
Have you watched the Apple advertisement?
15. 您看過蘋果的廣告之后，對產品的購買需求？（1－10 1為不會選擇，10為迫不及待去購買）
After watching the advertisement of Apple products, how strong is your desire to purchase the product? (1-10, 1 means no intention to choose, 10 means you can't wait to buy immediately)
16. 您都在哪些渠道看到過蘋果公司的相關廣告呢？
Which channels have you seen the advertisements related to Apple?
17. 您從哪些渠道體驗過Apple的售后服務？
What channels have you experienced Apples after－sales service through?
18. 你覺得Apple的售后服務如何？(1-10 1為很差，10為非常好)
What do you think of Apple's after－sales service?（1－10 1It's very bad and 10 is extremely good）
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