電影《哪吒2》的受眾群體與電影宣發(fā)調(diào)查

Questionnaire on the Impact of Ne Zha 2’s Marketing Strategies on Viewing Decisions and Perceptions of Domestic Animated Films

1. 您的年齡段：

What is your age group?

20及20歲以下20~30歲30~40歲40~50歲50歲及50歲以上

2. 您的性別：

What is your gender?

男女LGBTQ群體我不想說(shuō)/Prefer not to say

3. 您所在的城市級(jí)別劃分為？

What is the tier level of the city you live in?

一線城市（如北京、上海、廣州、深圳 e.g., Beijing, Shanghai, Guangzhou, Shenzhen）新一線城市（如成都、杭州、武漢、重慶、南京、蘇州、西安等 e.g., Chengdu, Hangzhou, Wuhan, Chongqing, Nanjing, Suzhou, Xi’an, etc.）二線城市 Tier 2 city三線城市 Tier 3 city四線及以下城市 Tier 4 and below

您多久去一次電影院？

How often do you go to the cinema？

每周一次或更多 Once a week or more每月 2–3 次 2–3 times a month每月一次 Once a month每 2–3 個(gè)月一次 Once every 2–3 month每年幾次 A few times a year很少或從不 Rarely or never

5. 您看過(guò)電影《哪吒2》嗎？

Have you watched Ne Zha 2?

是否

您選擇觀看《哪吒2》的主要原因是什么？

What were the main reasons you chose to watch Ne Zha 2?

喜歡《哪吒》第一部 Liked the first Ne Zha film對(duì)影片的故事/題材感興趣 Interested in the story/theme對(duì)影片的視覺(jué)效果/特效感興趣 Interested in visual effects演員或配音陣容吸引我 Attracted by the cast or voice actors朋友/家人推薦 Recommended by friends/family媒體或社交平臺(tái)好評(píng) Positive reviews from media/social media營(yíng)銷宣傳吸引了我 Attracted by the marketing/promotion其他 Other

您在《哪吒 2》上映后多久去觀看了這部電影？

How soon did you watch Ne Zha 2 after it was released?

首映當(dāng)天 On the release day上映后一周內(nèi) Within 1 week after release上映后 2–3 周內(nèi) Within 2–3 weeks after release上映后 1–2 個(gè)月內(nèi) Within 1–2 months after releas更晚觀看 Later than 2 months after release還沒(méi)看過(guò) Have not watched it yet

您是在哪里看到電影《哪吒 2》的宣傳的？

Where did you encounter promotions for Ne Zha 2?

電影院（預(yù)告片、海報(bào)等） In cinemas (trailers, posters, etc.)視頻平臺(tái)廣告 Online video platform ads (e.g., iQiyi, Tencent Video, Youku, Bilibili)社交媒體平臺(tái) Social media platforms (e.g., Weibo, Douyin, Xiaohongshu, Kuaishou)線下戶外廣告 Outdoor advertisements (e.g., billboards, bus ads, subway ads)朋友或家人轉(zhuǎn)發(fā)的內(nèi)容 Content shared by friends or family新聞報(bào)道/影評(píng)文章 News reports or film reviews其他 Other

《哪吒 2》的營(yíng)銷宣傳是否影響了您觀看該片的決定？

Did the marketing of Ne Zha 2 influence your decision to watch it?

影響很大 A great deal有一定影響 Somewhat影響不大 Very little完全沒(méi)有影響 Not at all不適用 / 我還沒(méi)看過(guò) Not applicable / I haven’t watched it

10.

在您看來(lái)，《哪吒 2》的營(yíng)銷與以往國(guó)產(chǎn)動(dòng)畫電影相比，有哪些不同之處？

In your opinion, what made Ne Zha 2’s marketing different from previous domestic animated films?

宣傳周期更長(zhǎng) Longer promotional period營(yíng)銷渠道更廣泛（線上線下結(jié)合）More diverse marketing channels (online + offline)社交媒體互動(dòng)更多 Greater social media engagement特效/視覺(jué)元素在宣傳中占比更高 Heavier focus on visual effects in marketing其他 Other

11.

《哪吒 2》的營(yíng)銷是否讓您對(duì)國(guó)產(chǎn)動(dòng)畫電影更感興趣？

Has Ne Zha 2’s marketing made you more interested in domestic animated films?

興趣大幅提升 Much more interested興趣有所提升 Somewhat more interested沒(méi)有變化 No change in interest興趣降低 Less interested不適用 / 我還沒(méi)看過(guò) Not applicable / I haven’t watched it

12.

您認(rèn)為動(dòng)畫電影的宣傳中，最重要的宣傳點(diǎn)是什么？

What aspects of promotion do you think are most important for animated films?

預(yù)告片 Trailers海報(bào)及視覺(jué)設(shè)計(jì) Poster and visual design社交媒體宣傳與互動(dòng) Social media promotion and engagement主題曲或配樂(lè) Theme song or soundtrack明星配音或合作 Celebrity voice actors or collaborations口碑與媒體評(píng)價(jià) Word of mouth and media review線下活動(dòng)與路演 Offline events and roadshows跨界聯(lián)動(dòng)或品牌合作 Cross-industry collaborations or brand partnership

13.

您是在電影院觀看的《哪吒 2》嗎？

Did you watch Ne Zha 2 in cinema?

是 Yes否 No我還沒(méi)看過(guò) I haven’t watched it yet

14.

您覺(jué)得自己在多大程度上接觸過(guò)《哪吒 2》的營(yíng)銷宣傳？

How much marketing for Ne Zha 2 do you think you have encountered?

非常多 A great dea較多 Quite a lot一般 So so較少 A little幾乎沒(méi)有 None or almost none

15.

在選擇觀看《哪吒 2》時(shí)，您更受營(yíng)銷宣傳還是口碑評(píng)價(jià)影響？

When deciding to watch Ne Zha 2, were you more influenced by marketing or by word-of-mouth?

營(yíng)銷宣傳 Entirely marketing營(yíng)銷為主，口碑為輔 Mostly marketing, some word-of-mouth營(yíng)銷和口碑影響相同 Marketing and word-of-mouth equally口碑為主，營(yíng)銷為輔 Mostly word-of-mouth, some marketing完全是口碑評(píng)價(jià) Entirely word-of-mouth

16.

《哪吒 2》的營(yíng)銷是否促使您產(chǎn)生購(gòu)買相關(guān)周邊產(chǎn)品或二刷的想法？

Has Ne Zha 2’s marketing encouraged you to purchase related merchandise or watch the film again?

購(gòu)買了或打算購(gòu)買周邊產(chǎn)品 Yes, purchased or plan to purchase merchandise有二刷/多刷的打算 Yes, plan to watch it again都有 BothNo 沒(méi)有

更多問(wèn)卷復(fù)制此問(wèn)卷