I am a student from South China Normal University. It is necessary to complete the Research tasks of Research skills, so it is necessary to collect questionnaires. This questionnaire takes a few minutes. The questionnaire is for academic purposes only and we ensure the confidentiality of the data. The deadline for completing the questionnaire is 21:00 in November 2 nd . If you have any questions, please contact us at 245 9 706775@qq.com. Thank you for taking a few minutes to fill it out.
1.Are a college student? 你是大學(xué)生嗎？ A.Yes 是 B.No 否
2.Have you purchased the coffee in Starbucks? 你在星巴克買過(guò)咖啡嗎？ A.Yes 是 B. No 否
3.How often buy the Starbuck’s product？ 多久買一次星巴克的產(chǎn)品？ A.Once a week 每周一次 B.2-3 times a week 每周2-3次 C.Once a month 每月一次 D.2-3 times a month 每月2-3次 E.Rarely 很少 F.Never 從不
4.Please rate your satisfaction on the price of the Starbucks 請(qǐng)給星巴克的價(jià)格打個(gè)滿意的分?jǐn)?shù) A.Satisfied 滿意 B.Dissatisfaction 不滿意 C.Average 一般
5.Have you changed your spending decisions because of some Starbucks campaign or promotion? 你是否因?yàn)樾前涂说囊恍┗顒?dòng)或促銷而改變了你的消費(fèi)決定？ A.Yes 是 B.No 否
6.What are your main reasons for choosing Starbucks? 你選擇星巴克的主要原因是什么？ A.Brand recognition 品牌認(rèn)知度 B.Quality of products 產(chǎn)品質(zhì)量 C.Service attitude 服務(wù)態(tài)度 D.Sales promotion 促銷活動(dòng) E.Other 其它
7.If you don't go to Starbucks often, what's the reason? (You can choose more than one, if you have never been before, please skip to question 8) A.The price is too high. 價(jià)格太高 B.Different tastes 口味不同 C.Unsatisfactory service 不滿意的服務(wù) D.Competition from other brands 其他品牌的競(jìng)爭(zhēng) E. Other 其它
8.What do you look for when choosing a coffee shop? A.Price 價(jià)格 B.Service 服務(wù) C.Convenience 便利性 D.Taste 口味 E.Other 其它
9.How likelihood would you recommend Starbucks to your friends? 你有多大可能向你的朋友推薦星巴克？ A.Willing to do that 很愿意 B.Willing 愿意 C.Ordinary 一般 D.Reluctant 勉強(qiáng) E.Unwilling 不愿意
10. What advice do you have to increase the demand for Starbucks among college students? 你對(duì)增加大學(xué)生對(duì)星巴克的需求有什么建議？ A. Improvement on food quality 提供食物質(zhì)量 B. Improvement on food services 提高服務(wù) C.Step up promotional activities 加大促銷活動(dòng) D. Upgrade the store environment 升級(jí)門店環(huán)境 E. Other 其它